Natural Lingerie

About us

RUSALKA

Our mission is to transform how women dress at home.  We aim for a balance between elegance and comfort. 

BEGINNING OF THE JOURNEY.

My story begins in 1986 in a little Baltic enclave called Kaliningrad, Russia. Since I can remember, I have always felt a deep connection to the nature as if my soul and spirit are one with it. Always mesmerized by the fairy tales of Rusalka ("mermaid" in Russian), I thought of myself as a daughter of the ocean. From early childhood, I was inspired to reinvent old clothing into new and fresh designs.

A sense of adventure brought me to the artistic and soulful city of San Francisco in 2007. My studies and focus were devoted to achieving a business degree, but I could not deny my creative desire. Inspired by the cultural diversity, beautiful surroundings, and the entrepreneurial spirit of the Bay Area, I realized my true passion for apparel design. Starting with a few sewing classes and countless hours spent with the Pacific Ocean, I soon knew my path. In 2012, I graduated with AA in Fashion Design from FIDM.

BEAUTY OF NATURE + PASSION = RUSALKA.

I knew my calling was to take the magical beauty of nature and combine it with my passion for making clothes. In spring of 2012, RUSALKA was born! My love of the ocean, dance and fashion inspired me to create my own unique brand called Rusalka, a word meaning a mermaid in my native language.  It's an expression of who I am and I'd like to share it with the world.

Thank you for stopping by,
Elena
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